BAZA ZNANJA

Kurs: -- English - Pre-Intermediate

Modul: Past Simple Tense

Autor: prof. Gordana Matorkić

Naziv jedinice: Gianfranco Ferré

Gianfranco Ferré was born in Legnano, Italy, on 15 August 1944. He was a fashion designer and he also had the title "the architect of fashion".
 
He graduated from Milan Polytechnic Institute with a degree in architecture in 1969. During the studies he supported himself by making belts.  His first job, after finishing the studies, was in a furniture company.
 
Because he studied architecture instead of art his approach to design was different.  His fashion career began in 1970. He designed accessories and then he worked as a raincoat designer from 1972-1974. He started designing for the company Baila in 1974 and four years later he launched his signature collection for women. His first men's collection appeared in 1982, followed in 1986 by his first couture collection in Rome.

In 1989 he became the creative director of Christian Dior in Paris. At that time it was unimaginable for a non-French designer to lead such a Parisian fashion house. He had a very demanding schedule because he was responsible for Dior and his own Italian label. He travelled from Milan to Paris in his private plane. He had a lakeside home near Milan.
 
In 1996 Ferré ended his engagement with Dior. John Galliano took his place.

Gianfranco's own label is more relaxed than Dior. Ferré 's personal signature in fashion are sophisticated white shirts.

Ferré was very critical of trends and fashion gimmicks. Although he produced clothes, he is probably best known for his accessories. While Versace and Gucci produce attention-grabbing bags, Ferré produced high quality leather goods. Famous actors are customers of glitzy designers but Ferré’s most famous customer was Margaret Thatcher.
 
Gianfranco Ferré received the award for Best Italian Designer six times and a Gold Medal from the City of Milan.
 
He died in June 2007.

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